Imposed Beauty and Capitalism: Images of Protests Against Miss Venezuela 2013

Retrieved from venezuelanalysis.com

Days before this year’s Miss Venezuela competition, the collectives Faldas en Revolución (Skirts in Revolution) and the Movimiento Revolucionario de Ciclismo Urbano (Revolutionary Urban Cycling Movement, MRCU) issued public statements calling for a boycott of the pageant, criticising it for promoting “capitalism”, “patriarchy” and “consumerism”.

Earlier this week, Maria Eugenia from the MRCU told Venezuelan media that the country needs to rethink how it views beauty.

“[Miss Venezuela contestants] are slaves of beauty standards that thousands of girls want to fit into year after year,” Eugenia stated.

In Venezuela, beauty and capitalism go hand in hand. Venezuela has won more major international beauty competitions than any other country, and Venezuelans spend millions of dollars each year on beauty products. On average, Venezuelan women spend around 20% of their salaries on beauty products, making the country’s beauty industry among the most profitable per capita.

Venezuela’s obsession with beauty has a long history, and remains strong today. However, opposition to events like Miss Venezuela is growing.

The placard reads "don't exchange your dignity for the crown". (Pacha Catalina)

The placard reads “don’t exchange your dignity for the crown”. (Pacha Catalina)

"Miss Plastic Surgery" (Pacha Catalina)

“Miss Plastic Surgery” (Pacha Catalina)

"Imposed beauty is a weapon that only serves self mutilation." (Pacha Catalina)

“Imposed beauty is a weapon that only serves self mutilation.” (Pacha Catalina)

(Pacha Catalina)

(Pacha Catalina)

"Free and fighting woman without a sash and crown"(Pacha Catalina)

“Free and fighting woman without a sash and crown”(Pacha Catalina)

"A woman who respects herself doesn't need approval for her actions."(Pacha Catalina)

“A woman who respects herself doesn’t need approval for her actions.”(Pacha Catalina)

[Could also be translated as “A woman who respects herself doesn’t need approval of her measurements” -thepointistochangeit]

(Pacha Catalina)

“Enough of the construction of bodies submitted to Capital” (translation by thepointistochangeit)

ORIGINALLY PUBLISHED ON OCT 11TH 2013 AT 5.24PM IN VENEZUELANALYSIS.COM

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